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Client
BikeRoute
Year
2024 - Ongoing
Scope of Work
Brand Identity
Brand Identity
Product Design
Product Design
Website Design
Website Design
Stack
Industry
Health App
Cycling
Tracking
BikeRoute’s Path to 91% User Satisfaction with a Brand Built in 8 Sprints
BikeRoute’s Path to 91% User Satisfaction with a Brand Built in 8 Sprints
BikeRoute’s Path to 91% User Satisfaction with a Brand Built in 8 Sprints
BikeRoute partnered with us to create a cyclist-focused platform. In eight design sprints, we delivered an intuitive app, a high-conversion website, and branded materials to drive engagement and build community.
With 91% user satisfaction, 43% increased engagement, and a cohesive brand identity, BikeRoute now offers a seamless, trusted experience for cyclists of all levels.
BikeRoute partnered with us to create a cyclist-focused platform. In eight design sprints, we delivered an intuitive app, a high-conversion website, and branded materials to drive engagement and build community.
With 91% user satisfaction, 43% increased engagement, and a cohesive brand identity, BikeRoute now offers a seamless, trusted experience for cyclists of all levels.
The Challenge
BikeRoute aimed to create a standout cyclist-focused platform in a market dominated by established players like Google Maps and Strava. They faced several key challenges:
BikeRoute aimed to create a standout cyclist-focused platform in a market dominated by established players like Google Maps and Strava. They faced several key challenges:
❌ Lack of Advanced Customization Tools
Cyclists needed tools to personalize routes based on terrain, distance, and safety, features that existing apps failed to deliver.
Cyclists needed tools to personalize routes based on terrain, distance, and safety, features that existing apps failed to deliver.
❌ Disconnected Digital Presence
BikeRoute needed a unified experience across their app, website, and marketing materials to effectively communicate their value to users and partners.
BikeRoute needed a unified experience across their app, website, and marketing materials to effectively communicate their value to users and partners.
❌ User Engagement and Brand Loyalty
To build a community of loyal cyclists, BikeRoute required marketing collateral and branded swag that would engage users and solidify their identity.
To build a community of loyal cyclists, BikeRoute required marketing collateral and branded swag that would engage users and solidify their identity.
Our Approach
Building a Unified Platform and Brand
Over eight sprints, we designed a robust digital ecosystem, enhanced their brand identity, and delivered tools to drive engagement and build community.
Over eight sprints, we designed a robust digital ecosystem, enhanced their brand identity, and delivered tools to drive engagement and build community.
Mobile App Experience
Creating an Intuitive App to Drive Engagement
We developed BikeRoute’s mobile app with a focus on simplicity, functionality, and real-time data, ensuring it met the needs of cyclists across skill levels while fostering deeper engagement.
We developed BikeRoute’s mobile app with a focus on simplicity, functionality, and real-time data, ensuring it met the needs of cyclists across skill levels while fostering deeper engagement.
✅ Advanced Route Customization
Users can personalize routes based on fitness goals, terrain, and safety preferences, making every ride tailored to their needs.
Users can personalize routes based on fitness goals, terrain, and safety preferences, making every ride tailored to their needs.
✅ Real-Time Data Integration
Live updates on elevation, terrain, and traffic improve navigation efficiency by 36%, meeting the priorities of 70% of cyclists who value real-time data.
Live updates on elevation, terrain, and traffic improve navigation efficiency by 36%, meeting the priorities of 70% of cyclists who value real-time data.
✅ Community-Centric Features
Integrated social tools allow cyclists to connect, share routes, and plan group rides, leading to a 43% increase in engagement.
Integrated social tools allow cyclists to connect, share routes, and plan group rides, leading to a 43% increase in engagement.
✅ Broad Appeal for All Skill Levels
With 35% of users having less than one year of experience and 31% being seasoned riders, the app’s user-friendly design ensures accessibility for everyone.
With 35% of users having less than one year of experience and 31% being seasoned riders, the app’s user-friendly design ensures accessibility for everyone.
The Brand
Building a High-Impact Digital and Marketing Ecosystem
We expanded BikeRoute’s digital presence and built tools to foster engagement beyond the app.
We expanded BikeRoute’s digital presence and built tools to foster engagement beyond the app.
✅ High-Conversion Website
We designed a website that highlights BikeRoute’s value proposition, increasing new sign-ups by 28% in the first month. The site integrates app features, community stories, and promotional campaigns.
We designed a website that highlights BikeRoute’s value proposition, increasing new sign-ups by 28% in the first month. The site integrates app features, community stories, and promotional campaigns.
✅ Marketing Collateral for Cyclists
From brochures to social media templates, we created a range of materials to attract and retain users, ensuring a consistent brand message across platforms.
From brochures to social media templates, we created a range of materials to attract and retain users, ensuring a consistent brand message across platforms.
✅ Branded Swag for Community Building
We developed branded cycling jerseys, water bottles, and accessories that not only increase brand visibility but also foster a sense of community among BikeRoute users.
We developed branded cycling jerseys, water bottles, and accessories that not only increase brand visibility but also foster a sense of community among BikeRoute users.
The Results
Through strategic design and branding, we helped BikeRoute become a trusted platform for cyclists, combining advanced navigation tools with a cohesive digital and physical presence.
• 36% Improved Navigation Efficiency
• 91% User Satisfaction
• 43% Increased Engagement
• 28% Growth in Website Sign-Ups
BikeRoute now empowers cyclists with tools, community, and a trusted brand that enhances every ride. From urban commutes to scenic adventures, BikeRoute is redefining the cycling experience.
Through strategic design and branding, we helped BikeRoute become a trusted platform for cyclists, combining advanced navigation tools with a cohesive digital and physical presence.
• 36% Improved Navigation Efficiency
• 91% User Satisfaction
• 43% Increased Engagement
• 28% Growth in Website Sign-Ups
BikeRoute now empowers cyclists with tools, community, and a trusted brand that enhances every ride. From urban commutes to scenic adventures, BikeRoute is redefining the cycling experience.
What BikeRoute says about working with us
A Seamless Collaboration with Drip Designs.
Drip Designs transformed BikeRoute into a cyclist’s dream. Their expertise brought our vision to life with a seamless app, cohesive branding, and engaging features. The team’s attention to detail and ability to deliver a user-friendly experience exceeded our expectations, driving both user satisfaction and engagement. We couldn’t have asked for a better partner in creating a platform cyclists love.
Drip Designs transformed BikeRoute into a cyclist’s dream. Their expertise brought our vision to life with a seamless app, cohesive branding, and engaging features. The team’s attention to detail and ability to deliver a user-friendly experience exceeded our expectations, driving both user satisfaction and engagement. We couldn’t have asked for a better partner in creating a platform cyclists love.
Mike Kim
VP of Product at BikeRoute
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Open for work
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Open for work
Open for work
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