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150
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Client
Karat
Year
2024 - Ongoing
Scope of Work
Brand Identity
Brand Identity
Product Design
Product Design
Website Design
Website Design
Stack
Industry
HR Platform
Engineering Talent
SaaS
Revamping the Identity and Digital Experience for Karat
Revamping the Identity and Digital Experience for Karat
Revamping the Identity and Digital Experience for Karat
Our collaboration with Karat began with a targeted approach to redesign their core digital assets, focusing initially on enhancing the homepage and key subpages to better reflect their innovative approach to technical hiring.
Building on this foundation, we have extended our efforts to revamp their web application, marketing pages, and overall branding experience, ensuring that Karat’s digital presence is as cutting-edge and impactful as their end-to-end hiring solutions.
Our collaboration with Karat began with a targeted approach to redesign their core digital assets, focusing initially on enhancing the homepage and key subpages to better reflect their innovative approach to technical hiring.
Building on this foundation, we have extended our efforts to revamp their web application, marketing pages, and overall branding experience, ensuring that Karat’s digital presence is as cutting-edge and impactful as their end-to-end hiring solutions.
The Challenge
When Karat first came to us, they had a solid foundation but needed a comprehensive overhaul to meet the demands of their growing audience and reinforce their role as an industry leader.
When Karat first came to us, they had a solid foundation but needed a comprehensive overhaul to meet the demands of their growing audience and reinforce their role as an industry leader.
❌ Fragmented Brand Identity
Karat needed a brand identity that reflected their innovative approach to technical hiring. The existing visuals were inconsistent and lacked the professional polish required to resonate with both tech-savvy recruiters and job seekers.
Karat needed a brand identity that reflected their innovative approach to technical hiring. The existing visuals were inconsistent and lacked the professional polish required to resonate with both tech-savvy recruiters and job seekers.
❌ Disjointed User Experience
With a platform catering to diverse users, Karat’s website and product interfaces needed a streamlined design that offered a seamless, intuitive experience for both recruiters and candidates.
With a platform catering to diverse users, Karat’s website and product interfaces needed a streamlined design that offered a seamless, intuitive experience for both recruiters and candidates.
❌ Unified Brand Identity Across Web and Platform
As Karat’s influence in the hiring space grew, they required a cohesive brand identity that would seamlessly translate from their website to their technical hiring platform, creating an engaging, professional experience for all users.
As Karat’s influence in the hiring space grew, they required a cohesive brand identity that would seamlessly translate from their website to their technical hiring platform, creating an engaging, professional experience for all users.
Our Solution
From Brand Identity to Engaging Digital Platform
In just a few months, we took Karat’s brand and platform to the next level, delivering a cohesive identity, a user-friendly digital experience, and compelling marketing assets that enhanced their market positioning.
In just a few months, we took Karat’s brand and platform to the next level, delivering a cohesive identity, a user-friendly digital experience, and compelling marketing assets that enhanced their market positioning.
Brand Refresh
A Professional, Modern Brand Identity
We crafted a contemporary, approachable brand identity that aligns with Karat’s mission to make technical hiring more efficient and inclusive.
We crafted a contemporary, approachable brand identity that aligns with Karat’s mission to make technical hiring more efficient and inclusive.
✅ Refreshed Visual Identity
Without altering the logo, we updated the color palette, typography, and iconography to create a clean, cohesive look that inspires confidence and clarity.
Without altering the logo, we updated the color palette, typography, and iconography to create a clean, cohesive look that inspires confidence and clarity.
✅ Unified Brand Guidelines
We developed flexible brand guidelines to ensure consistency across digital and print materials, allowing Karat to maintain a strong, unified presence in every interaction.
We developed flexible brand guidelines to ensure consistency across digital and print materials, allowing Karat to maintain a strong, unified presence in every interaction.
Platform Improvements
Intuitive Platform and Website Designs
Our design team crafted over 100 screens for Karat’s website and platform, creating a seamless user experience that enhances usability and engagement for all users.
Our design team crafted over 100 screens for Karat’s website and platform, creating a seamless user experience that enhances usability and engagement for all users.
✅ Revamped Website and Core Pages
We created a clean, informative website that effectively communicates Karat’s value to recruiters and job seekers, streamlining navigation and optimizing the user journey.
We created a clean, informative website that effectively communicates Karat’s value to recruiters and job seekers, streamlining navigation and optimizing the user journey.
✅ Consistent UI/UX Across the Platform
By aligning design elements throughout the platform, we provided a cohesive experience that simplifies complex interactions and elevates the user experience.
By aligning design elements throughout the platform, we provided a cohesive experience that simplifies complex interactions and elevates the user experience.
The Results
Through a cohesive brand refresh, intuitive platform design, and engaging user experience, we helped Karat establish itself as a trusted leader in technical hiring. With an updated digital presence and a strong, consistent platform, Karat is now well-positioned to attract and engage its audience, driving growth and success in a competitive landscape.
Through a cohesive brand refresh, intuitive platform design, and engaging user experience, we helped Karat establish itself as a trusted leader in technical hiring. With an updated digital presence and a strong, consistent platform, Karat is now well-positioned to attract and engage its audience, driving growth and success in a competitive landscape.
What Karat says about working with us
Drip Designs has elevated our brand and platform.
Their work is professional and polished, with quick turnaround times and a deep understanding of our goals. They’ve been an invaluable partner.
Their work is professional and polished, with quick turnaround times and a deep understanding of our goals. They’ve been an invaluable partner.
Dan Higgins
Director of Design at Karat
Let’s create something remarkable together.
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Let’s create something remarkable together.
Get in touch. No pitches, just strategic insights.
Message us
Book a call
Let’s create something remarkable together.
Get in touch. No pitches, just strategic insights.
Message us
Book a call
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150
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Open for work
Open for work
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