50
100
150
200
250
Client
SalesFlow
Year
2022 - Ongoing
Scope of Work
Brand Identity
Brand Identity
Product Design
Product Design
Website Design
Website Design
Stack
Industry
Sales Platform
CRM
SaaS
SalesFlow’s Journey to 93% Conversions with a Seamless Brand and Platform
SalesFlow’s Journey to 93% Conversions with a Seamless Brand and Platform
SalesFlow’s Journey to 93% Conversions with a Seamless Brand and Platform
Our partnership with SalesFlow began with a user-first approach to reimagine their digital platform, starting with a complete overhaul of the app’s interface and branding to reflect their mission of streamlining sales engagement.
Building on this foundation, we extended our efforts to create a cohesive website experience and refine their intelligent scoring and analytics features, ensuring SalesFlow’s digital presence matches its role as a leader in sales effectiveness solutions.
Our partnership with SalesFlow began with a user-first approach to reimagine their digital platform, starting with a complete overhaul of the app’s interface and branding to reflect their mission of streamlining sales engagement.
Building on this foundation, we extended our efforts to create a cohesive website experience and refine their intelligent scoring and analytics features, ensuring SalesFlow’s digital presence matches its role as a leader in sales effectiveness solutions.
The Challenge
SalesFlow set out to revolutionize sales engagement in a competitive market dominated by traditional CRM tools. They faced several key challenges:
SalesFlow set out to revolutionize sales engagement in a competitive market dominated by traditional CRM tools. They faced several key challenges:
❌ Disorganized Sales Processes
67% of sales teams reported struggling to systematize daily tasks and manage leads effectively.
67% of sales teams reported struggling to systematize daily tasks and manage leads effectively.
❌ Limited Lead Generation Tools
86% of users identified difficulty in finding and prioritizing new clients.
86% of users identified difficulty in finding and prioritizing new clients.
❌ Disconnected Branding
SalesFlow lacked a cohesive identity across their app, website, and marketing materials, making it harder to communicate their value proposition.
SalesFlow lacked a cohesive identity across their app, website, and marketing materials, making it harder to communicate their value proposition.
❌ Suboptimal User Experience
Existing sales tools were cumbersome and unintuitive, hindering productivity and adoption among teams.
Existing sales tools were cumbersome and unintuitive, hindering productivity and adoption among teams.
Our Approach
Creating a Seamless Platform and Unified Brand
Over six sprints, we transformed SalesFlow’s app, branding, and website into a cohesive ecosystem that simplifies sales processes and enhances user engagement.
Over six sprints, we transformed SalesFlow’s app, branding, and website into a cohesive ecosystem that simplifies sales processes and enhances user engagement.
The Platform
Building an Intuitive Sales Engagement App
Our design process focused on improving usability, functionality, and efficiency for sales teams.
Our design process focused on improving usability, functionality, and efficiency for sales teams.
✅ Smart Scoring and Analytics
We integrated advanced AI-powered scoring tools, enabling sales reps to prioritize high-potential clients and improve decision-making.
We integrated advanced AI-powered scoring tools, enabling sales reps to prioritize high-potential clients and improve decision-making.
✅ Streamlined User Interface
The app was designed with a focus on clean navigation, ensuring seamless workflows for lead tracking, campaign management, and reporting.
The app was designed with a focus on clean navigation, ensuring seamless workflows for lead tracking, campaign management, and reporting.
✅ Optimized for Sales Productivity
Features such as real-time updates and centralized lead information reduced inefficiencies, driving a 30% increase in conversion efficiency.
Features such as real-time updates and centralized lead information reduced inefficiencies, driving a 30% increase in conversion efficiency.
✅ Customizable Workflows
Sales teams can tailor processes to their specific needs, meeting the demand for personalization.
Sales teams can tailor processes to their specific needs, meeting the demand for personalization.
✅ Broad Appeal
The platform was designed to support users at all levels, from small teams to enterprise sales organizations.
The platform was designed to support users at all levels, from small teams to enterprise sales organizations.
THE BRAND
Creating a Unified Brand Identity
We crafted a professional and approachable brand that aligns with SalesFlow’s mission of empowering sales teams.
We crafted a professional and approachable brand that aligns with SalesFlow’s mission of empowering sales teams.
✅ Modern Visual Design
Developed a cohesive color palette and typography to enhance brand recognition and create a polished user experience.
Developed a cohesive color palette and typography to enhance brand recognition and create a polished user experience.
✅ Consistent UI/UX Across the Platform
Unified the app, website, and marketing materials to ensure a seamless brand experience at every touchpoint.
Unified the app, website, and marketing materials to ensure a seamless brand experience at every touchpoint.
The Results
Through strategic design and branding, SalesFlow has become a trusted tool for sales teams, combining cutting-edge technology with a seamless user experience.
Through strategic design and branding, SalesFlow has become a trusted tool for sales teams, combining cutting-edge technology with a seamless user experience.
93% Conversion Rate
Sales teams saw significant improvements in closing deals.
35% Increase in Sales Efficiency
Streamlined workflows reduced barriers to productivity.
98% Application Stability Index
Rigorous testing ensured a reliable and robust platform.
2.7k User Engagement Index
SalesFlow became an indispensable tool for daily sales operations.
93% Conversion Rate
Sales teams saw significant improvements in closing deals.
35% Increase in Sales Efficiency
Streamlined workflows reduced barriers to productivity.
98% Application Stability Index
Rigorous testing ensured a reliable and robust platform.
2.7k User Engagement Index
SalesFlow became an indispensable tool for daily sales operations.
What Salesflow says about working with us
Partnering with Drip Designs Was the Best Decision for SalesFlow’s Growth.
Drip Designs transformed SalesFlow with a cohesive app, website, and branding that exceeded our expectations. Their intuitive design and intelligent features have improved user engagement and elevated our market presence. We’re so impressed with their work that we’re committed to staying on as a long-term client to continue building on this success.
Drip Designs transformed SalesFlow with a cohesive app, website, and branding that exceeded our expectations. Their intuitive design and intelligent features have improved user engagement and elevated our market presence. We’re so impressed with their work that we’re committed to staying on as a long-term client to continue building on this success.
Samantha Brooks
Head of Product at Salesflow
Let’s create something remarkable together.
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Open for work
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NYC |
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SF |
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Open for work
Open for work
NYC |
PST